by Timothy Martell on November 27, 2012
There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out. I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. Facebook users, especially businesses, should know that these status post declarations actually don’t do anything to protect their content. Marketing using Facebook isn’t without its inherent risks, and Facebook using your content without your permission is one of those risks, no matter what legal mumbo-jumbo you try and invoke. [click to continue…]
by Timothy Martell on November 12, 2012
Last week we wrote an article about Facebook’s new Wi-Fi program. This week, we want to talk about one of the other new interesting features that the social network is testing. This one aims to shorten the sales funnel between Facebook and the businesses that advertise on it, hopefully making marketing using Facebook more effective. [click to continue…]
by Timothy Martell on October 8, 2012
When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts doesn’t drop off. I’m sure you already know that quality is important, but did you realize that even ONE bad post can ruin your Facebook readership? It’s not hyperbole; a recent study conducted by FastCompany.com (in partnership with PageLever.com) proves that no bad post goes unpunished. [click to continue…]
by Timothy Martell on September 21, 2012
Running contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over marketing using Facebook. [click to continue…]
by Timothy Martell on September 13, 2012
Does your website have a mobile version yet? Do you feel like it’s important enough to really dedicate time to? Well, Facebook founder Mark Zuckerberg does. In a recent interview, he repeatedly cited mobile as the platform to focus on in coming years. As Facebook shifts it’s focus we may need to shift our marketing using Facebook as well. [click to continue…]
by Timothy Martell on September 5, 2012
Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your automotive Facebook marketing when you’re reaching a bunch of fake accounts. Well, there’s good news on that front: Facebook is stepping up their efforts to block users who violate their terms of conduct, especially when it comes to Likes. Zuck and the gang want to focus on real users liking real brands. [click to continue…]
by Timothy Martell on August 20, 2012
Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make
social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major change by making their new Timeline layout compulsory. In the recent past, users could elect to change from the traditional layout, but as of early August, the social network switched everyone over.
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There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out. I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. Facebook users, especially businesses, should know that these status post declarations actually don’t do anything to protect their content. Marketing using Facebook isn’t without its inherent risks, and Facebook using your content without your permission is one of those risks, no matter what legal mumbo-jumbo you try and invoke. [click to continue…]
