A few weeks ago Google introduced the new Google places, an integration of places and Google+ called Google+ Local. Some complain that this is another move by Google pushing their social media platform on people, and like it or not businesses are now forced to be on Google+ to manage their local pages. What kind of benefit is there to the move of Places for social media marketing and SEO? [click to continue…]
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Since Google launched their social media platform Google Plus last September there has been a lot of speculation as to how it would affect search ranking. Most SEO’s by then were aware that search engines were starting to use social indicators more and more, so the addition of Google Plus just made social media marketing that much more relevant. In a recent study it was shown that 68% of companies did not know [click to continue…]
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Early this month Google released another string of algorithm updates. About 50 of them to be exact, luckily we have narrowed the field down to only a few that you really should be paying attention to. You may need to adjust your small business SEO strategy so pay attention. [click to continue…]
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The Republican National Convention will convene in Tampa Florida from August 27-30. During that time they have chosen Google to be their “official social platform and live stream provider.” Google will provide coverage of RNC events, programs and interviews via Google+ and YouTube. This should have a major impact for the GOP online reputation management. [click to continue…]
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Google released an update for their social network Google+ on Wednesday which included an all new look. The update introduced a revamped navigation as well as some new features focused around hangouts. They also updated the look of the profile pages making them more aesthetically appealing (and suspiciously similar to Facebook’s Timeline look). The update is definitely an improvement and should make your social media marketing activities a little bit more enjoyable. [click to continue…]
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Google+ can be an excellent tool to round out your social (and search) strategy, but managing it along with all of your other social and SEO duties can be daunting. If you have a proper social strategy you’re probably also trying to keep up with Twitter, Facebook, Stumbleupon, and a slew of other social sites. So how to you keep your head above the water with Google+ as well? Here are a few tips for your social media marketing strategy that will help you make the most of Google+. [click to continue…]
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A lot of fuss is being made of late, of Search Plus Your World. And for good reason, love it or hate it, this is going to make a huge impact on search results now and for the foreseeable future. This is great and there are some great simple steps you can take to create your Google Plus account. There is actually very little to do other than add a photo and tagline and start sharing.
But no one is talking a whole lot about the +1 itself. Sure we’d like to assume if we create a nice page and put lots of great content on there that +1′s will follow. But let’s face it folks; Google’s new toys are always just that: toys. Little testing, and no guru’s have taken a crack at breaking or gaming them yet. In other words, can you buy plus ones? [click to continue…]
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