Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your Search Engine Optimization efforts. [click to continue…]
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Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others all over the web. Still, even when you’re doing everything right, it can be hard to gain that initial inertia. Getting to 100 likes is eminently achievable, but getting from 100 to 500 (or god forbid 1,000) can seem utterly insurmountable. Today, I want to share with you one simple technique to jump start your social media that many businesses ignore. [click to continue…]
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Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be on the first page for a search of it, right? While that is true, there are still a few good reasons why you should consider bidding on your own name in your PPC internet marketing efforts. [click to continue…]
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Well it’s that time of year again ladies and gentleman, another beautiful day of eating far too much and watching football is upon us! That’s right it’s Thanksgiving day and there is much to be thankful for. Whether you plan to spend your day with family or friends or just by yourself laying out your battle plan for Black Friday try to make this thanksgiving a special one. [click to continue…]
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Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon. [click to continue…]{ 0 comments }
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding.The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for [click to continue…]
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Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from figuring out just who exactly is going to write it. Should you handle it in-house or should you have it ghostwritten? There are ups and downs to both sides. [click to continue…]
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