by Timothy Martell on November 21, 2012
Over the last couple of days, a major controversy has been brewing regarding a specific Facebook post made by a woman by the name of Lindsey Stone, and the online reputation management of the company that employs her. If you haven’t heard this story yet, no doubt you will soon find it hard to ignore. The controversy surrounding Lindsey started when she posted a picture of herself on Facebook. In the photo Lindsey is standing at the Tomb of the Unknown Soldier at Arlington National Cemetery, she is pretending to yell and flipping off the camera, in front of a sign which reads [click to continue…]
by Timothy Martell on September 12, 2012
On August tenth of 2012, we wrote about the movement to Boycott Clay Nissan (you can read that article here.) As a quick refresher, a woman–named Jill Colter–was fired from her position as a service writer at Clay Nissan of Norwood. Jill has stage 4 brain cancer, and her brothers Jon and Adam claimed that her illness is the reason she was terminated. They started a boycott of the Clay Nissan Family of dealerships and Clay responded with a defamation lawsuit. Our article talked mostly about how the Colter brothers used social media to get their sister’s cause to go viral and rally support, and the Clay group handled their reputation management on Facebook pretty poorly. [click to continue…]
by Timothy Martell on August 10, 2012
Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that businesses can control, or even truly mediate. Social media creates a dangerous duality, in that it can make or break a business with equal aptitude. [click to continue…]
by Timothy Martell on June 7, 2012
Google continues to push their social network Google Plus, this time making a major change in the local market. It has been rumored for a while that Google might do away with Google Places Pages and make something similar on Google Plus. Now they have finally done it, Google Places is no more, and now we have Google Plus Local. There are a few changes that you should be aware of to keep on top of your online reputation management. [click to continue…]
by Timothy Martell on May 9, 2012
Having a mobile compatible site is not something you can ignore any longer. A recent study shows that 40% of mobile users will turn to a competitors site after having a bad mobile experience. More and more people are using mobile web browsing whether they’re on the go or just too lazy to get off the couch to look something up, businesses have to make sure they’re taking advantage of every online marketing opportunity. [click to continue…]
by Timothy Martell on May 2, 2012
A new bill proposed by New York and Illinois Democrats Eliot Engel and Jan Schakowsky will change the way employers use Facebook when searching for new employees. The bill is known as the “Social Networking Online Protection Act” or SNOPA and it addresses the growing practice of pre-employment Facebook screenings, intending to make the practice itself illegal. Many employers have started requiring their employees to submit their social media login credentials as a requirement for employment. [click to continue…]
by Timothy Martell on April 20, 2012
The Republican National Convention will convene in Tampa Florida from August 27-30. During that time they have chosen Google to be their “official social platform and live stream provider.” Google will provide coverage of RNC events, programs and interviews via Google+ and YouTube. This should have a major impact for the GOP online reputation management. [click to continue…]
