by Timothy Martell on December 5, 2012
Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own revenue. When it comes to social media marketing, Pinterest should definitely be part of your strategy, and moving from a personal account to a business account will help in increasing your marketing power. [click to continue…]
by Timothy Martell on November 30, 2012
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your social media marketing effort, so lets make sure you know how to do it. [click to continue…]
by Timothy Martell on November 29, 2012
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others all over the web. Still, even when you’re doing everything right, it can be hard to gain that initial inertia. Getting to 100 likes is eminently achievable, but getting from 100 to 500 (or god forbid 1,000) can seem utterly insurmountable. Today, I want to share with you one simple technique to jump start your social media that many businesses ignore. [click to continue…]
by Timothy Martell on November 23, 2012
One of trickiest parts of social media marketing has traditionally been measuring return on investment. It has made many business owners, especially those who didn’t grow us using internet, wary of spending too much time or money on these nontraditional methods. Facebook recognizes this problem, and they’re going out of their way to fix it. They want your money, and they’re willing to prove they deserve it. [click to continue…]
by Timothy Martell on November 19, 2012
by Timothy Martell on November 12, 2012
Last week we wrote an article about Facebook’s new Wi-Fi program. This week, we want to talk about one of the other new interesting features that the social network is testing. This one aims to shorten the sales funnel between Facebook and the businesses that advertise on it, hopefully making marketing using Facebook more effective. [click to continue…]
by Timothy Martell on November 9, 2012
Facebook is aggressively pursuing its goal of being completely ubiquitous. Every time it seems that they have started to plateau, they find a new spire to climb. The social network’s newest stunt is their most interesting yet, with wide-ranging implications for the future of public internet access, and for businesses social media marketing. [click to continue…]
Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own revenue. When it comes to social media marketing, Pinterest should definitely be part of your strategy, and moving from a personal account to a business account will help in increasing your marketing power. [click to continue…]
