Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be on the first page for a search of it, right? While that is true, there are still a few good reasons why you should consider bidding on your own name in your PPC internet marketing efforts. [click to continue…]
Recently Google announced the addition of a mobile ad network to the already accessible and user friendly Adwords platform. This new Mobile ad network is called AdMob and is extremely specialized in mobile device targeting. This means you can tweak your digital marketing strategy to target groups of mobile applications like games, weather, travel, and shopping apps. If you had a certain app in mind for your ad you can also target a specific application. This is a game changer for targeted mobile advertising. [click to continue…]
Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions a page owner should wait at least 3 hours in between each post. [click to continue…]
When it comes to TVs, I am far from educated. Just last week while shopping for a new one, I found myself standing in the TV aisle of Best Buy with a perplexed look on my face. No matter what quality TV you purchase, you will not be able to notice much of a difference unless you program it to give you the best picture possible. Unlike you would think, TVs do not come out of the box ready to use at their optimum potential.
TV’s are slowly replacing computers. All of the same functions on a computer are becoming available on televisions. Facebook advertising is, even now, being seen on 72 inch television screens! Buying yourself a quality TV will, in the near future, become much more important then an HD computer screen. According to MSNBC.com, there are five settings to fiddle with in order to get the best possible viewing image. [click to continue…]
Originally posted on Masahable
As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year.
Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has conducted a fair share of failed experiments in its efforts to become one. We’ve chronicled its evolution in the infographic below. [click to continue…]