by Daniel Hinds on January 1, 2013
Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have weight, that weight has to come from you. We’ve talked about making resolutions and sticking to them, and now is the time to put up or shut up. If you want to have a successful year with your automotive marketing efforts, then start today. Give this day weight, make it the beginning of the next chapter of your business. It’s a beautiful new year, so go make the most of it.
by Timothy Martell on September 11, 2012
One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called Google Analytics for WordPress plugin. Getting a handle on your Automotive Search engine optimization and other digital marketing efforts is always easier when you have the proper measurement tools. [click to continue…]
by Timothy Martell on September 6, 2012
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting every day can be extremely beneficial but writer’s block starts to become a serious problem. So how do you make sure that you’re getting regular inspiration and at the same time ensure that you’re writing about topics that are relevant to your business? One really great way is to let Google Analytics be your muse. [click to continue…]
by Timothy Martell on July 19, 2012
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version – Reporting” has been removed from the footers as well meaning Google Analytics v4 is finally dead. Google Analytics v5 should help you streamline your digital marketing efforts even more. [click to continue…]
by Timothy Martell on June 5, 2012
Google recently added an exciting new feature to Google Analytics. The feature is called Content Experiments and replaces a previous tool called Web Optimizer. The two tools have a similar interface and share some features but there are a few key differences. The biggest difference being the lack of multivariate testing in Content Experiments, for now it only supports A/B testing. Both of these tools allow you to test the design variations on certain pages to see what combinations work best for your online marketing. [click to continue…]
by Timothy Martell on January 18, 2012
Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions a page owner should wait at least 3 hours in between each post. [click to continue…]
by Timothy Martell on September 7, 2010
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view of your traffic as well as detail about the way in which your users interact with the site. This allows you to analyze the various sources of traffic coming to your site. Once armed with this information you can improve your overall traffic generation strategy for: PPC, SEO, and affiliate marketing or other sources. [click to continue…]
