by Timothy Martell on February 19, 2013
People are dubbing 2013 the year of SEO for the Business consumer!
What do they mean by this? It’s what we’ve been saying all along, it’s about quality content. Some SEO companies look at search engines like google as the enemy, that’s simply a ridiculous position to take. Sure, they make life harder for us digital marketers, but they are simple trying to get the best results possible in front of the consumer. SEO is no longer about gaming some system (not nearly as much as it used to be anyway), it’s about producing quality content that has inherent value to the people searching for it. [click to continue…]
by Daniel Hinds on February 14, 2013
Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, it IS Valentine’s day, and to not address it to your social audience would seem a little disingenuous. As a business, you have to post something, but Marketing Using Facebook is always a delicate dance between standing out and fitting in…so how do you make your followers Choo Choo Choose you? [click to continue…]
by Daniel Hinds on January 22, 2013
We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital Marketing Company knows that quality is defined by Google, and most half-measures will no longer suffice. [click to continue…]
by Timothy Martell on October 19, 2011
The company behind WordPress.com, Automattic, has teamed up with Federated Media to bring a new feature to millions of Word Press users. The two companies have collaborated to give users the ability to place ads on their blogs. This could have a profound effect on internet marketing opportunities. [click to continue…]
by Timothy Martell on September 14, 2010
Social medi
a optimization (SMO) is a type of online marketing that specifically focuses on participating on various social media sites in order to generate traffic, buzz, and back-links to your website. Social media sites are made up of social news sites like Digg, Sphinn and StumbleUpon; video sharing sites like YouTube and Revver; and social network sites like Facebook, LinkedIn and Twitter. Some still refer to SMO as “the new SEO“. At this point there is really nothing new about it. It should be an integral part of any SEO strategy because it is an effective and powerful method to quickly build large numbers of links back to your website, which will in turn lead to increased organic search rankings. [click to continue…]
by Timothy Martell on August 27, 2010
In the last article we discussed how to use a blog as part of your search engine optimization strategy. Unlike a blog, a community forum is a discussion board. Here you will find members and moderators engaging by posting questions and answers and generally discussing common problems. Forums encourage your users to come back again and again by facilitating interaction and sharing of information. [click to continue…]
by Timothy Martell on August 24, 2010
Forming an online community like a blog or forum on your website is one of the best ways to ensure that you have fresh content, as well as establishing your site as an authority within the endeavor which it represents. Search engines prefer sites that are frequently updated over sites with stagnant content or that contain less frequently updated content. Starting a community is easy and is generally very inexpensive and in some cases – even free! [click to continue…]
