Wikimotive President, Timothy Martell – Featured Speaker
See and hear what last years attendee’s and speakers had to say about the Automotive Digital Marketing Bootcamp. Wikimotive’s own Timothy Martell can be heard at 3:30 mark!
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You’re Missing The Buyer!
Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Everyone seems to know that they need to be “on Facebook,” but very few people seem to know why other than to say that it’s “where your consumers are” or “you’re missing out on free advertising” or “its the most exciting advertising vertical in history”. Sound familiar?
It’s true. There are some really impressive numbers. If you break them down in your own market you will be astounded at the number of people you can reach. There are over 157 million people over the age of 13 in the US alone – THAT’s OVER HALF THE ENTIRE POPULATION OF THE UNITED STATES! How about this stat? Of those 157 million people, half of them spend 24 minutes on Facebook EVERY DAY! That is the equivalent of 215,000 man YEARS EVERY MONTH — and thats only the people who sign in every day!
It’s almost incomprehensible. And yet with all of those impressive numbers; with all of the incredible technology available to us to reach those people, we’re still not doing it right. The few Facebook experts like myself out there aren’t educating business owners how to do it right and we’re not providing the tools that will make their marketing efforts in the space successful. We’re all failing and it is unacceptable!
Automotive Facebook marketing, in particular, is an area where this is most apparent. Most car dealer fan pages have a few hundred fans. There is nothing more unimpressive as a consumer than going to a Facebook fan page to find ZERO presence. But what about the few automotive Facebook fan pages out there that do have thousands — even tens of thousands of fans? [click to continue…]
Controversy is GOOD!
There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education! [click to continue…]