The culture of content has only gained more momentum in 2013. The vast majority of people lead plugged-in lives, constantly absorbing news and entertainment and advertisements in near equal measure. This is great for your brand, but only if you understand HOW people are absorbing content. Brazen, ugly ads that inconvenience may put you top of mind, but they are also going to destroy any goodwill towards your brand. The best marketing companies and search engine optimization services understand how people interact with the content we create.
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Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to the algorithm are all about devaluing sites that don’t appear to be doing their SEO organically. [click to continue…]
Have you ever seen a beautifully designed website, one with crisp graphics and a flowing layout, that just didn’t deliver the right information? In the rush to get a site smoothed and polished, small businesses often forget about quality writing. Someone involved hammers out some copy and up it goes. Don’t let this happen to you! [click to continue…]