Controversy is GOOD!
There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education! [click to continue…]
The process I used to evaluate the following website companies was actually quite simple. It is a balance between potential, results, and education. I want to focus on the latter for a minute: Education. It is an absolute imperative that dealer vendors educate their clients on how to best utilize the products they provide. A 1 hour tutorial on how to use the backend of the system is not education either. It should be the policy of all website vendors listed here to continually follow up and urge their dealer clients to take advantage of free training that should be offered by the vendors.
Next I looked at a scoring algorithm for the actual vendors websites. After all if they cannot build a decent website for themselves why would you possibly believe they would build an effective website for their clients? All but one vendor scored above a 90 in this category. It may surprise you to know that MANY website vendors routinely score failing grades during site evaluation.
Lastly I evaluated what each vendor claimed to be a top client utilizing the best practices and products offered by each company. The following are the results of those findings: [click to continue…]