You know what fuels a lot of SEO? Data. Data is the blood of the industry and good low cost SEO services are like vampires, sucking up all the data they can and using it to power their efforts moving forward. Good news for us, a local SEO industry survey just dropped, and it’s full to the brim with juicy facts and figures for us to digest, so let’s get started.
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Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. Please, if you’re exchanging (bad) links as part of your small business SEO, stop before you get penalized.
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Have you ever really thought about why we react to certain colors the way we do? It’s a primal response, one we’re all but helpless to resist. Colors simply evoke emotion in us, cutting straight through all of our higher functions and slamming into our lizard brains. The power of colors is only further enhanced by other design elements, and that’s why graphic design is so very important. When you’re building pages for your Business’s Search Engine Optimization or other marketing efforts, the slightest tweaks to shade and shape can make or break the success of a page. [click to continue…]
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Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon. [click to continue…]{ 0 comments }
There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education! [click to continue…]
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The process I used to evaluate the following website companies was actually quite simple. It is a balance between potential, results, and education. I want to focus on the latter for a minute: Education. It is an absolute imperative that dealer vendors educate their clients on how to best utilize the products they provide. A 1 hour tutorial on how to use the backend of the system is not education either. It should be the policy of all website vendors listed here to continually follow up and urge their dealer clients to take advantage of free training that should be offered by the vendors.
Next I looked at a scoring algorithm for the actual vendors websites. After all if they cannot build a decent website for themselves why would you possibly believe they would build an effective website for their clients? All but one vendor scored above a 90 in this category. It may surprise you to know that MANY website vendors routinely score failing grades during site evaluation.
Lastly I evaluated what each vendor claimed to be a top client utilizing the best practices and products offered by each company. The following are the results of those findings: [click to continue…]
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Don’t Cheat!
You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing right? Hire me and I’ll let you into my “SEO cool club” and you too can get thousands of visitors a day to your website and money will fall from the sky. That sounds good to me too! But it couldn’t be further from reality. [click to continue…]
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