This week, the social network Instagram hit another major milestone. According to cofounder Kevin Systrom, they are now getting more than 100 million active users on Instragram every single month. This is clearly big news for the social network, but is it big news for your social media marketing?
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Instagram has, by design, limited its market share from the very beginning. First it was simply for apple products like the iPhone and iTouch, and then it grew to include the Android market as well (sorry Windows phone users). The main thing that separated Instagram from other social networks was that it was never available on physical computers before, at least not without the use of third party tools. That changed late last week though when Instagram finally took that giant step towards being a viable competitor to Marketing with Twitter and Facebook: Instagram live on the web. [click to continue…]
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Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your businesses efforts when Marketing Using Facebook or Twitter. The artsy little photos are still really popular, especially among the younger crowds, so get the app and start snapping!
The first things you should photograph are your [click to continue…]
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The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out against the image of Instagram CEOs diving Scrooge McDuck style into a big pool of blurry photos of cats and duck-faced girls. This might not be completely accurate, but the grim reality is that it’s not too far off either. I’m not sure why everyone is so surprised though, as anyone who does marketing with Twitter and Facebook knows that this is the same old song and dance. [click to continue…]
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Google is back in the buying market, with the acquisition of a company that seems to be directly related to their battle with Facebook. Google acquired Nik Software, an app development company focused on photography. One app in particular is of note as a competitor to Instagram and winner of the iPad app of the year award in 2011. The app called Snapseed already has 9 million users and should help Google out with their own social media marketing. [click to continue…]
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