When Google moved their commerce system to paid inclusion, there was a lot of fuss in the digital marketing company community. It was seen as another “evil” move by some, and felt like more of the dreaded “paid inclusion” as opposed to useful organic results. In the end though, for all the complaining and worrying, people have been spending a lot of money and having a lot of success with the Product Listing Ads.
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Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon. [click to continue…]{ 0 comments }
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding.The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for [click to continue…]
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Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable resource for any business. The idea is that you create a listing and your listing will appear next to local, relevant search results. [click to continue…]
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Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could have big implications on your SEO. [click to continue…]
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Every modern business knows the importance of SEO, but businesses who operate at the local level need to make sure they’re not overlooking to importance of local SEO. It happens too often that a local restaurant will drill into small business SEO, online marketing, and social media marketing, while completely neglecting the most important thing of all: LOCAL SEO! [click to continue…]
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A few weeks ago Google introduced the new Google places, an integration of places and Google+ called Google+ Local. Some complain that this is another move by Google pushing their social media platform on people, and like it or not businesses are now forced to be on Google+ to manage their local pages. What kind of benefit is there to the move of Places for social media marketing and SEO? [click to continue…]
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