The goal for most SEO efforts is to land on the first page of Google. Once you’re there, it’s about the uphill battle to the top of page one. Some companies will tell you there isn’t much of a difference between positions four and five, but the fact is position four gets 50% more clicks. SEO is a game of inches, and nowhere is that more true than for small business SEO. [click to continue…]
Here in the year 2012, even the most old fashioned of businesses have an online presence. Even if it’s just the equivalent of a Geocities page, people have recognized the value of having at least their basic information on a website. Now though, there’s a new browsing trend that’s growing exponentially, and businesses are again proving slow to adapt. You’d think they’d have learned their lesson by now.
About half of all Americans own some kind of smartphone, and as the browsers grow more sophisticated and the connections faster, they’re replacing personal computers as the go-to information gathering device. This kind of digital marketing opportunity shouldn’t be passed up. [click to continue…]
Recently Google announced the addition of a mobile ad network to the already accessible and user friendly Adwords platform. This new Mobile ad network is called AdMob and is extremely specialized in mobile device targeting. This means you can tweak your digital marketing strategy to target groups of mobile applications like games, weather, travel, and shopping apps. If you had a certain app in mind for your ad you can also target a specific application. This is a game changer for targeted mobile advertising. [click to continue…]
Having a mobile compatible site is not something you can ignore any longer. A recent study shows that 40% of mobile users will turn to a competitors site after having a bad mobile experience. More and more people are using mobile web browsing whether they’re on the go or just too lazy to get off the couch to look something up, businesses have to make sure they’re taking advantage of every online marketing opportunity. [click to continue…]