The Inside Search Blog published around 40 something changes to Google’s algorithms in February. Most of these were small little tweaks but there were a couple noteworthy updates. The one I want to talk about today is Launch codename “Venice” which covers improvements to ranking for local search results. There were two entries in the post that pertained to local search that caught my attention: [click to continue…]
You’re Missing The Buyer!
Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Everyone seems to know that they need to be “on Facebook,” but very few people seem to know why other than to say that it’s “where your consumers are” or “you’re missing out on free advertising” or “its the most exciting advertising vertical in history”. Sound familiar?
It’s true. There are some really impressive numbers. If you break them down in your own market you will be astounded at the number of people you can reach. There are over 157 million people over the age of 13 in the US alone – THAT’s OVER HALF THE ENTIRE POPULATION OF THE UNITED STATES! How about this stat? Of those 157 million people, half of them spend 24 minutes on Facebook EVERY DAY! That is the equivalent of 215,000 man YEARS EVERY MONTH — and thats only the people who sign in every day!
It’s almost incomprehensible. And yet with all of those impressive numbers; with all of the incredible technology available to us to reach those people, we’re still not doing it right. The few Facebook experts like myself out there aren’t educating business owners how to do it right and we’re not providing the tools that will make their marketing efforts in the space successful. We’re all failing and it is unacceptable!
Automotive Facebook marketing, in particular, is an area where this is most apparent. Most car dealer fan pages have a few hundred fans. There is nothing more unimpressive as a consumer than going to a Facebook fan page to find ZERO presence. But what about the few automotive Facebook fan pages out there that do have thousands — even tens of thousands of fans? [click to continue…]
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the number and quality of websites that link to your web pages. This is a fundamental component (the foundation upon which the search algorithm is built) of how and why one website ranks over another. [click to continue…]