Quality score optimization or QSO is a topic that is rarely mentioned in the scope of SEO, yet it is one of the most important aspects of a good SEO and SEM campaign. It is part of SEO because it is through SEO that the Quality Score is applied. But it most directly impacts your SEM or PPC campaign.
QSO is a set of strategies for improving your quality score. Quality score is one of the principal ranking factors that search engines use to do determine both your relative ranking and pricing for a given keyword listing. [click to continue…]
The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section.
With organic listing there is no charge when someone clicks your listing, but you are charged every time someone clicks your PPC listing. These are the listings that are designated as sponsored listings and appear above and to the right of the organic search results. [click to continue…]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view of your traffic as well as detail about the way in which your users interact with the site. This allows you to analyze the various sources of traffic coming to your site. Once armed with this information you can improve your overall traffic generation strategy for: PPC, SEO, and affiliate marketing or other sources. [click to continue…]
Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing it right anyway. Think about it! All your SEO and PPC and Display advertising and Social Media and blogging is all designed to ultimately land the customer to your website. But like all effective professionals we must begin with the end in mind. [click to continue…]
Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search engine, traffic that is sent via SEO is free. [click to continue…]