When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter:
“This guy SUCKS. I Can write better than this!”
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Over the last couple of days, a major controversy has been brewing regarding a specific Facebook post made by a woman by the name of Lindsey Stone, and the online reputation management of the company that employs her. If you haven’t heard this story yet, no doubt you will soon find it hard to ignore. The controversy surrounding Lindsey started when she posted a picture of herself on Facebook. In the photo Lindsey is standing at the Tomb of the Unknown Soldier at Arlington National Cemetery, she is pretending to yell and flipping off the camera, in front of a sign which reads [click to continue…]
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Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that businesses can control, or even truly mediate. Social media creates a dangerous duality, in that it can make or break a business with equal aptitude. [click to continue…]
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Google continues to push their social network Google Plus, this time making a major change in the local market. It has been rumored for a while that Google might do away with Google Places Pages and make something similar on Google Plus. Now they have finally done it, Google Places is no more, and now we have Google Plus Local. There are a few changes that you should be aware of to keep on top of your online reputation management. [click to continue…]
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The Republican National Convention will convene in Tampa Florida from August 27-30. During that time they have chosen Google to be their “official social platform and live stream provider.” Google will provide coverage of RNC events, programs and interviews via Google+ and YouTube. This should have a major impact for the GOP online reputation management. [click to continue…]
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A recent study about digital influence suggests that Klout and other social media measurement tools aren’t entirely accurate with their ratings. Sites like these often claim to measure your influence in the realm of social media but what exactly does digital influence even mean? Brian Solis, author of the Altimeter Group Report, says these online reputation management sites can’t really measure actual influence and instead measure capacity to influence. [click to continue…]
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Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track. [click to continue…]
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