One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully navigate your site how do you expect to get leads out of them? [click to continue…]
Here in the year 2012, even the most old fashioned of businesses have an online presence. Even if it’s just the equivalent of a Geocities page, people have recognized the value of having at least their basic information on a website. Now though, there’s a new browsing trend that’s growing exponentially, and businesses are again proving slow to adapt. You’d think they’d have learned their lesson by now.
About half of all Americans own some kind of smartphone, and as the browsers grow more sophisticated and the connections faster, they’re replacing personal computers as the go-to information gathering device. This kind of digital marketing opportunity shouldn’t be passed up. [click to continue…]
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the number and quality of websites that link to your web pages. This is a fundamental component (the foundation upon which the search algorithm is built) of how and why one website ranks over another. [click to continue…]
In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO purposes. It may seem counter-intuitive, but in addition to having your content indexed, you may want to tell search engines not to index a particular page. A robots.txt file tells search engines what they can and cannot do. This file can also provide a way to prevent copyright infringement as well as preventing search engines from consuming too much of your server’s bandwidth. [click to continue…]
Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing it right anyway. Think about it! All your SEO and PPC and Display advertising and Social Media and blogging is all designed to ultimately land the customer to your website. But like all effective professionals we must begin with the end in mind. [click to continue…]